If you are looking at your clients Google Analytics monthly SEO report and noticing that visitors to their site are not spending enough time on each web page, then here are some tips that can help you increase that time, and lower visitor bounce rate. Clients love to see that web visitors are actually visiting their pages and spending time on the pages as well. This is not about increasing the amount of unique visitors or visits, this article is about increasing the amount
of time a visitor stays on one web page, or the entire site.Step 1 - Write more - Sites such as About.com
and newspaper sites have the hardest time luring a visitor to stay on their site longer. Although it seems that these types of sites would do well with length of
visits because the visitor is enticed easier to read articles word for word. This is not true. If you go to an article that has been written on About.com you will notice that they break their content into multiple sections/pages. This is a good tactic as it makes the reader click through to the next page to read the rest of the article on the site. This also gives the publisher the ability to generate more revenue through advertising impressions. Go ahead and
try this out, start by taking a 1,000 word article or larger and breaking it down into 3 different pages. Step 2 -
Anchor text relevant blog articles - Sometimes when you are writing a blog article you need to refer back to other blog articles written in
the past. This can be a good way of keeping visitors on your page as they will most likely click your relevant anchor text to refer back to/find information
about what it is your talking about. This keeps the visitor on your page and invites them to look around your site more. Imagine you are writing
content for a customers 'services' page. On this services page you are writing about different types of website design. Add anchor text to some of the text
referring back to blog articles you wrote about, 'Meta Tags, Search Engine Results Page (SERP) etc..', assuming you have blog articles about these pages.
Step 3 - Include Video and other Multimedia - This seems like a
no brainer. If a client is really on your case about why their visitors don't stay on their page long enough. Here is a simple suggestion.
Add video and images to the pages. A video describing a service or another client talking about testimonials that is 45 - 90 seconds
long can add a significant increase in visitor time. The best part is that these video's are not hard to create and the client will be happy
in the long run.
Chris Quinn, CEO/Founder of CQuinnDesign.com, a
full-service Website Design & Internet
Marketing Company, writes blog articles on our full-featured Website
Design & SEO Blog and on AWDP.org.
Author: Chris Quinn / Posted: 12-05-2011