Electronic commerce in modern enterprises is more important than ever. Traditional retailers simply need to have an online presence. Internet retail sales in the U.S. alone was $ 165 billion in 2010. Growth is still strong enough despite the global recession, especially when compared to other sectors of the economy. As the Internet continues to grow and become an integral part of everyday life, a point of sale on the web becomes a necessity.
However, there are a lot of steps that are needed to build the store. Web development is absolutely essential. The construction of the store site requires knowledge of a programming language like PHP or ASP.NET. These languages â€‹â€‹have evolved enough to create a kind of interaction needed to build a modern business websites. Fortunately, there are a lot of web developers who can help create a website, what the process is much easier.
Storefront and Shopping Cart
The focal point of any business is the online store and shopping cart where products can be selected for users to buy. It is designed to work seamlessly with the rest of the site running in the background, so users can navigate easily within the rest of the site. Using a programming language anyone can build their own application. However, there are also various third-party solutions both free and commercial that can be downloaded and installed on a server. Most hosting companies and web developers will be able to help you with this.
The Payment Gateway
To process transactions a website must be able to take credit and debit card payments. A payment gateway encrypts the credit card information so it cannot be stolen, and sends it to the bank that issued the credit card. In addition, the e-commerce site needs a merchant account, which is a bank account that has been specifically designed to allow online stores and other companies to process payments by credit card.
There is a way around this by using a third party solution such as PayPal although this forces customers to complete the payment on the PayPal website and not on your own.
Just do it!
There are many steps to create an online store, but is not as difficult as it is traditionally considered. Compared to the significant benefits of establishing an online business, problems are minimal. Increased exposure to customers and sales of new investment will be a shame.
Author: dave dungan / Posted: 22-05-2011