As the Digital Marketing strategies evolve through the years, major and minor amendments keep on happening. For now, Google's 'Above the Fold' marketing plan for Digital Marketing, is the new issue that is the new hot topic for a discussion. It's caught the eyes of company/agency advertisers, PPC marketers, along with their Search Engine partners.
Basically the privilege of the 'Above the Fold' display in Digital Marketing provides the user with the option of settling for an 'Above the Fold' or 'Below the Fold' showcase of their advertisements. Yes, I know, the offer is very captivating. On a personal note, I believe that this is a trivial issue in Digital Marketing. What matters is a cunning pick for a placement of the Adsense Code. It's still a debatable point as to if internet websites are accustomed to such modifications or not. However, we do not have substantial info to clear this air. On the contrary, we do know how Google perceives this idea in Digital Marketing.
Google decides to put on a restriction to the advertiser community to orient their display ads whose visage fits on the screen of the visitor, regardless of the type of browser, dimensions of the monitor or the resolution. The 'Below the Fold' option in Digital Marketing is to be replaced by 'Above the Fold' strategy, with full page cover on a visit, resisting any scrolling down. This is a step to captivate attention and buy some acknowledgement for the advertising company or consultancy.
Given all the superficial beneficent facts regarding Digital Marketing, the despondency is still a little disturbing. It's because of the following reasons that I feel skeptical about this whole concept.
- Placement pertaining issues and rules are being amended on the Network sites.
- In retrospect, a significant loss could be tracked and notified within a 30 day time frame.
- Pertinent to the content of the website, imperative information could be imparted much better 'Below the fold'.
- It was never about the optimum positioning. It's about the info leading to an intrigued visitor.
On a concluding note, if Google has the capability to compel their customers or network planners to reinforce the importance of apt positioning of the Adsense Code on their site, it's a worthy venture in Digital Marketing then. Otherwise, its viability to me is just a stab in the dark.
However, the effectiveness of the banners relies on the quality of information provided to back up the illustration in Digital Marketing.
Author: James / Posted: 13-06-2011