The common blunders I'm about to reveal here are obstacles to search engine rankings. Have a look at them and do avoid these blunders:
Search engine spiders tend to get confused when frames are involved. Therefore, if you have a frame site, your site may be likely ignored often by the search engine spider. There is nothing wrong with writing script or fine-tuning the content to function within frames; but, is it not better to divert that time to something more beneficial to your website in terms of higher ranking?
Over-doing it with title tags
A better strategy for effective website promotion is when you stay within 70 characters for the titles, and also for punctuation (comma in particular) inserted between phrases in each title tag. The webpages that feature limited content should use fewer characters.
No doubts, flash appears appealing - however, it affects the ranking of your site. Also, flash slows user experience. Most web surfers are not willing to wait a moment longer. Readability of the keywords by search engines could be improved by flash in the future, but this may also be meaningless if the webpages do not feature visible as well as readable text.
Using design to mask text
Design has a way of concealing text. Ensure that your visible text is strategically placed high on the page.
Using effective search phrases
Do this always; incorporate effective search phrases that are true representations of the content featured within your title tags.
Using the wrong words
Most websites owners prefer to use single-word search phrases since it appears such keywords generate more traffic. However, the reality is that only very few web surfers who use such broad terms may be interested in your offering. It is more effective to incorporate search phrases that contain 2 - 4 words, this is the best way to target a wider range of people who may actually be interested in what you have to offer.
Not taking link building seriously
Embark on massive link building, and concentrate on the websites that have categories and content relevant to your offerings. For instance, if you are offering computer software services, it would make no sense to link to websites that are marketing clothes.
Using long URLs
For those taking advantage of a database to maintain their websites, this may ultimately result in the use of long URLs with multiple session IDs, as well as parameters that give rise to multiple equality signs and question marks. The summary is that long URLs may be obstacles to proper indexing of webpages by search engines. You can consult your website developer to shorten the lengthy URLs, or even get rid of them completely. Your ultimate goal is to be visible to those who are looking for your offerings, anything that would constitute an obstacle should be reconsidered.
Author: jeffmatthews / Posted: 25-06-2011