Significance of Logo Copyrighting
Designing a logo is the first and the foremost thing to do when a company is established. This is because the logo of a company plays an instrumental role in building brand and giving a distinctive identity to the company from the rest. Every company has a patent right on the company's logo in order to avoid the chances of being misused. And it is here, that the necessity of logo copyrighting emerges. Copyrighting the company's logo means that if anybody wishes to make use of the logo for any particular purpose, it will be considered as a crime under the law. So to eliminate the chances of logo abuse, it is advised to get the logo copyrighted.
Therefore, it becomes imperative to safeguard your company's identity in this revolutionized Internet era. If at all, somebody happens to misuse your brand image, it might spoil the image of the company and the business too which would be hard to recover. Misrepresentation of the logo might spread negativity about the company, so it is desirable to work towards protecting it from being misused.
Difference Between Trademark and Copyright Protection
Oblivious to the difference between the two, many of us believe that trademark and copyright protection mean the same thing. But the fact is they contrast each other. Under the copyright protection, it is your company's brand image that is defended while when you choose to go for trademark protection, it is usually both the logo and the message or base line that is protected. But the best way is to secure both of them in order to guard the company's brand image.
Though you may find other copyright protection acts, but it is advised to go with US act for the protection of company logo. Usually, the logos that are almost alike or have minor variation as far as look is concerned, they are not protected under the copyright act. Besides this, the logos that are different in style are also not safeguarded under the protection act. It is generally the symbols looking for paternity are covered under it.
Ideally, it is suggested to get a logo designed from a good website designing company that is uniquely different and attractive in looks. This will enable you to register under the copyright act without much problem and you can thus save the brand image of the company against piracy. Few companies choose to make their own logos using logo designing softwares which is a bad idea from the copyright perspective. There is a high probability of these logos being used by other company exactly or with minor modifications which will eliminate your chances of getting logo copyrighted.
Measures you can take
It is essential to take proper measures to avoid logo misuse. For an extra security you can add a feature that doesn't allow clicking on the logo so that is not copied by anyone. In addition, you can get it written on the logo image that the image is subject to copyright. By doing this, you can avoid it to some extent. This will alleviate the logo copying or misuse and save your company identity from being affected.
Ethan Dao is the Managing Partner of a Web design Company New York, MNM LIT. The jointly affiliated company is backed by a team of web designers and developers new york to provide top-notch website maintenance services at competitive rates.
Author: Ethan Dao / Posted: 28-07-2011