When it comes to promoting a brand or a company, return on investment is the prime factor that pops up in the mind of the business owners. But has anybody of you ever thought about the aspects that influence higher amount of returns on investment? Every organization wants hefty returns with minimum possible investment. Strangely, it is truth. It is the intelligence and the coveted efforts that good results demand out of marketers or businesses. And when it comes to website design, things have to be merely different.
Usability in Web Design
As observed, it is the styling and superiority of web design that business owners ask designers to focus on when it comes to website designing. Generally ignored, website usability means making functionality and operation of a website uncomplicated. The users browsing the website should get a fair amount of leverage to conveniently search through the information they're there for. Small business enterprises with a motive of harvesting superb incomes typically ignore the usability factor.
Adding an ostentatious element is what most of the business marketers choose to do while making the website poor when it comes to navigation and functionality. Though it is really contradicting that at first it is the design of the website that comes into mercurial visitor's notice. But how many of them will actually stay for long if the site has poor navigational structure. This in turn tend to infuriate customers and make them switch to your competitor's website.
A website that loads slowly and and showcases a bad informational hierarchy has to be avoided completely. Too much of flash animation or advertisements are a complete 'NO'.
Though placement of the content matters, but what counts more is what has been posted on the website. A certain percentage of business owners forget to focus on the quality content. Without doubt, content that has to be posted on the website should be succinct, crisp and keyword-rich to magnetize customers on the website.
Last but not the least, SEO is another significant thing that majorly supports the above two mentioned aspects. If the website is not indexed well and doesnâ€™t rank on good position on search engines, then the probability of losing customers and eventually business becomes high. So the idea lies behind is making a website search engine optimized and promoting website on search engines for more traffic.
For greater returns on the money invested, make sure that you keep the aforementioned things in mind. You must maintain a fine balance between the elements and content while focusing more on the usability of the website.
Kabir Bedi is a senior web consultant with 10 years of industry experience. Working with LeXolution IT services, a web design company and managing a team of web designers and developers, he has helped company to provide best web design services to international clients.
Author: Kabir Bedi / Posted: 06-08-2011