This is the time of fierce competition and you can not overlook the importance of having an attractive small business website. Only a good small business website can help convert visitors into buyers and promote your business further.
We can not avoid the fact that an attractive website captures visitors' attention, insist them to stay on your site and browse around and then develop an interest in your products or services that turns into sales at the end. It is crucial for small business that has limited budget and time incorporated with that essential factor that attracts and converts those potentials into customers. So, keeping this in mind, I am going to discuss the latest trends in small business that you can effectively utilize in the website to get great returns. These are as follows;
Minimalism is a trend - Go for it
It means that a website where the excess is stripped away and users can completely concentrate on the content. This is why it is always advised by the experts and experienced that a site that is designed by using minimal elements attract users as they understand what it is their on the site. If a site is presented with plenty of elements used in it, a user tend to get confused which is not good for a business owner. So with the use of simple steps you can make more minimalist small business
Remove those elements that are not serving real purpose
Make Proper use of white spaces between different elements
Choose right kind of color that plays critical role in a design
Lastly, browse through your website as you yourself are a visitor for final evaluation of the website.
A minimalist design certainly does not mean that you keep your website plain, simple and boring! Instead, make it fresh, modern, sophisticated and refined.
Bold Typography - General, but always been in trend
Typography is vital for a small web design. Greatly used typography offers users visually satisfying experience by creating coherence and bringing order to information. To make users visually satisfied is the only way to keep them engaged. Oversized text helps grab userâ€™s attention and moreover, help in creating hierarchy. It ensures to make message loud and clearly visible for the users.
Typography is to be given prominent position by surrounding it with required white spaces.
Replacing existing font with new ones and continuing this pattern help you to bring out a beautiful typography for your small business web design.
Fonts are available in multiple options; ensure the use of font style that suits your business type most.
Typography is an art. Therefore, an appropriate typeface can bring a difference to the quality of your web design.
Clear Call to Action - In Trend, Always
In a small business website, you always look for the call to action like downloading, signing up or successfully checking out brought out by visitors after landing on your page. Basically, you want to grab their attention and make them to take action. The four design tips given below will help you in increased call to action made by your visitors;
Use color combination that make you stand out from the crowd or a usable icon look different from the rest of the design. Use brighter and dark colors for small button to highlight them but for larger button you can use moderate colors so as to create balance in between them.
Positioning plays important role in bringing call to action by visitors. Therefore, you must pay an extra attention while positioning elements or buttons on the page. Make sure that a user identifies button created on the page easily.
Keep the size of the button extra large so that it stands out from the rest of the page and visitors can locate it easily.
Do not use long and explanatory language. Keep it short and to the point so that a user can understand what he or she is going to do before clicking a particular button. You can also use words like hurry, offer ends, limited period, or now to bring an immediate call to action.
Kabir Bedi is a seasoned web consultant, handling and monitoring a team of web designers and developers from past 10 years. Working with a top web design company in India, LeXolution IT Services. The company has served many clients by providing inexpensive small business web design services.
Author: Kabir Bedi / Posted: 20-08-2011