The mobile commerce is the latest trend in the business marketing to promote a sale over the mobile phones enabling a convenient shopping to the customers. Though there are many regular marketing mediums like newspapers, leaflets, TV commercials, banners, websites etc, the mobile commerce has an upper hand over all the other mediums since you can reach the customers directly on the hand-held device which can never miss the audience.
The e-commerce customers who were already impressed by the online browsing finds the mobile browsing equally interesting. Shifting from the purchase of intangile goods like ringtones and applications, the mobile users have now started purchasing tangible goods like foods, beverages, groceries, clothings, accessories, mobiles, and much more. The mobile commerce applications are pouring into the market to meet the changing needs of the customers.
There is no doubt that actual instore shopping provides the feel of the product but still an m-commerce display of the same product can even fetch you good discounts and offers. The innovation in the mobile commerce has gone one step ahead to provide mobile commerce applications for ticketing service over the mobile phone without much hassle with secured payment gateways.
One can choose the m-commerce medium just for the safety and security it provides for the payment transactions with digital wallet – Google, Paypal, Visa, American Express and what not. Since the information access is centralized, the digital wallet facility reduces the repitition of verification process avioding multiple intermediate process as in the case of e-commerce which also does mobile phone verification to complete transactions. In mobile commerce it is simple and easy that you can complete your purchase just by tapping the phone.
The various features of mobile commerce applications are in the favour of the business people to opt an m-commerce venture. They also have an alternative option to convert their existing websites made compatible to the mobile platforms to make them available to the customer via mobile version. The development of mobile commerce applications in itself is a vast unexplored field that is booming right now.
You business success depends on how well your products reach your potential customers without disturbing their preferences and priorities. The multifold growth of the m-commerce in the recent years is definitely showing a positive sign for the business marketing people to become more attentive to capture the immense opportunities available to enhance the sales activities over the mobile phones.
Author: stevensmith / Posted: 10-04-2012