Google's introducing the +1 button

Today it has been revealed that google has found a way to tackle the social aspect of search by adding a new feature now to be known as the +1.



Google has been playing catch up on the popularity and widespread Facebook 'like' button. The +1 will help intergrate a social side to the google search rankings, not that the searches do not already have enough clutter surrounding them with screen captures, virual scans amoung other things.

Starting Wednesday, users who opt into the +1 button experiment (and soon everyone else) in Google Labs will start seeing a +1 icon next to each link in Google search results.

Google
defines this action as a “public stamp of approval,” and it is exactly
that. When you +1 something, your name becomes associated with that
link “in search, on ads, and across the web,” according to the company.


It also shows up in a feed on your Google Profile, which is required to
use the product.

Beyond showing up in search results, Google plans to offer to
publishers a +1 button that lets readers +1 something without leaving
the publisher’s site.

Facebook has a big head start here with its Like
button — some 2 million sites and counting have it installed — but
Google’s button will instantly have a lot of appeal, given the company
says +1 data will directly influence its market share dominating search
rankings. Similarly, we have to imagine that +1 is more bad news for content farms, whose content is less likely to be shared.

In
another twist, users will also be able to +1 ad, which essentially adds
a “recommended by friends” component to AdWords and AdSense. as the
company explains on the AdWords blog.

What i personally find interesting is that Googles announcement is 1 day before April fools day. And from previous expereince, Google loves to pull a prank. Anyone remember the Animal Translations? This could be a another one of Googles pranks, launching on April 1st means people may not take to it straight away, but if Google can play thing right they might finally find a product that helps them in the social marketplace. Buzz really did not take off as it was intended, hopefully this is a more soild solution for Google.


Watch the video:





Original Source: http://mashable.com/2011/03/30/google-plus-one-button/

Author: / Posted: 31-03-2011