We all know Google is the search Giant in the Search Engine marketplace. But the latest
question is, how long can Google hold on to that top spot? Over the past 6 months competitor
search engine Bing has increased its searching power at an impressive rate.
So impressive are the stats Bing could really give Google a real contest for the top spot
as soon as next year.
In march 2011 Google was responsible for 64.42% of all searches in the U.S according to the latest
data from Experian Hitwise. This data also shows that Bing-powered search, seach.yahoo.com and Bing.com
accounted for 30% of U.S searches.
The fact that Bing has managed to cross the 30% mark in the U.S seach marketplace is significant
to both bing and the way the user is changing search habits. Below is a graph from the Experian
Hitwise archives and it shows the incredible growth of Bing-powered searches. The interesting
thing here is that the growth appears to be increasing.
Last October, Experian Hitwise reported that Google controlled 72.15% of the U.S. search
market for September, 2010. Bing powered search accounted for 23.64%. In the last six months,
Bingâ€™s market share in the U.S. is up to 30%. Moreover, Bing.com, which represented just 10%
of searches in September 2010, represented 14.32% of searches in March, 2011.
Looking at the current data we have, Google still has a considerably higher percentage of market
share, but with a ratio of 2 to 1 over Bing, which only in the Autumn of last year was a ratio
of 3 to 1, Bing is growing around five percent each month. Google on the other hand is losing
around 2 percent.
Do you think Bing has a chance to overtake Google? Could we see a new titan contender in the search market?
Could this current trend in U.S. hit off worldwide? Let us know your thoughts.
Author: / Posted: 12-04-2011