Could Bing challenge Google for top spot?

We all know Google is the search Giant in the Search Engine marketplace. But the latest
question is, how long can Google hold on to that top spot? Over the past 6 months competitor
search engine Bing has increased its searching power at an impressive rate.
So impressive are the stats Bing could really give Google a real contest for the top spot
as soon as next year.



In march 2011 Google was responsible for 64.42% of all searches in the U.S according to the latest
data from Experian Hitwise. This data also shows that Bing-powered search, seach.yahoo.com and Bing.com
accounted for 30% of U.S searches.



The fact that Bing has managed to cross the 30% mark in the U.S seach marketplace is significant
to both bing and the way the user is changing search habits. Below is a graph from the Experian
Hitwise archives and it shows the incredible growth of Bing-powered searches. The interesting
thing here is that the growth appears to be increasing.







Last October, Experian Hitwise reported that Google controlled 72.15% of the U.S. search
market for September, 2010. Bing powered search accounted for 23.64%. In the last six months,
Bing’s market share in the U.S. is up to 30%. Moreover, Bing.com, which represented just 10%
of searches in September 2010, represented 14.32% of searches in March, 2011.



Looking at the current data we have, Google still has a considerably higher percentage of market
share, but with a ratio of 2 to 1 over Bing, which only in the Autumn of last year was a ratio
of 3 to 1, Bing is growing around five percent each month. Google on the other hand is losing
around 2 percent.



Do you think Bing has a chance to overtake Google? Could we see a new titan contender in the search market?
Could this current trend in U.S. hit off worldwide? Let us know your thoughts.

Author: / Posted: 12-04-2011