Search Engine Optimization Toronto - Tips
Search Engine Optimization Tips
1. The first thing you should consider
when you are optimizing your website or any web page is to figure out who your Target Audience is.
This is extremely important because it affects
the your website content and the keywords/keyphrases you chose.
2. Do Keyword Research
- There are several tools out there to use, Google Adwords Keyword Tool,
WordTracker or WordStream. Brainstorming and focus groups are a great idea!
Always think of what people are likely to type into the search box on the
in Title Tags - It is very important to include your main keywords or phrases in your
Title tag. The first 60 characters hold the most weight as far as the search
engines are concerned.
4. Use Meta
Descriptions and Keywords - Meta tags aren't as important as they used to be,
but they still are important. Google still uses the meta description to create
the blurb that displays under the webpage's title on the search engine results
pages. The right description can help make sure a searcher goes to your site<
5.Use your Keywords
in your domain name. It is also helpful to have your keywords on your webpages names.
6. Do Not Post Duplicate Content on
your Website. - Do not publish the same article that has already been indexed on the
search engines. It is fine to reference that article and link to it.
7. Concentrate on
Quality Relevant In-bound Links - Its not about just having a ton of
inbound links. The links to your website must come from well ranked relevant
8.Always use a 301
Redirect - If you delete a page from your website or need to change your website
found. ALWAYS USE A 301 Redirect!
9.Relevant Content - Keep your content
relevant to the terms you optimize for. Many websites attempt to be found for
keywords or keyphrases that aren't mentioned anywhere in their website content.
10. Update your Content Often - Make sure you
are making regular updates to your website. The search engines like to find new
content to update and this can ensure your website is crawled often and included
in the index.
Author: Insiteful Solutions / Posted: 17-05-2011