Internet marketing has grown by leaps and bounds just in the last few years. Marketing and advertisements are omnipresent on the internet - there are banner ads, link trading, and pop-ups ads for anything and everything on virtually any site that you venture onto. With the entrance of Facebook, there is a whole new playground for marketing opportunities.
The Marketing Potential
Facebook is quite a subtle way to market. Most people who use this social networking website are only aware of the personal networking advantages. While they might find the advertising and marketing on Facebook helpful when it comes to choosing certain services or good online, most don't think of it as marketing machinery. That it has become an enormous marketing device is a credit to the inventors of the site and the internet's extreme flexibility.
Facebook's Primary Function
For the few individuals worldwide who are not familiar with Facebook and its function, it allows users to stay in touch with one another, whether those users are family members, friends, or old classmates who have ended up scattered to the four winds.
The website allows people to keep up with each other in a list, enabling them to post short messages about their lives - or anything else that they wish to say. Facebook's population is currently approximately 500 million. This is more than most of the world's countries and a higher population even than some continents.
A marketer would be nuts to overlook the enormous potential that Facebook offers for advertisement.
How to Advertise and Market on Facebook
Facebook allows for a few different methods of advertisement. Many people create accounts for their bricks and mortar businesses, posting photos of items or describing services. These accounts are 'friended' like wildfire.
They work their ways through local people who have used the business first, then users from other areas notice. Before long, even groups dedicated to small town businesses have thousands upon thousands of members, allowing them to increase internet sales dramatically.
You can also promote using Pay-Per-Click (PPC) ads, which are something like Adsense is to Google. Facebook's PPC ads are target much more efficiently, however. Because Facebook gathers a great amount of personal information when users create an account, they can tailor which advertisements appear to which people.
This routes ads to the people who will be more likely to click on them, and advertisers even have a say as to which pages their ads are applied to. Whether they want their ads to go to women or men, gay individuals or straight ones, from particular areas of the world or all, from any education level, income bracket, or marital status, they can choose any combination of people to tailor their marketing to.
If they are hoping to target users who are married with no children, own a home in the US, and are under 40 years of age, they can get ads to these people specifically. A great advantage of these PPC ads - advertisers pay only for the clicks on their ads. If no one clicks on their advertisements, they are not charged. Most businesses pay only pennies while they vastly increase internet sales.
There are also a great deal of home businesses run solely through Facebook accounts. Many people post photographs of their merchandise and list prices, allowing users to sift through items and contact if they wish to buy something. While this is not the best way to market, it is simply one more way that Facebook allows people to market themselves in enormously convenient ways and to increase internet sales.
Whether you want to go the way of user groups or more technical Pay-Per-Click advertising, it cannot be denied that Facebook is an amazing marketing device.
Author: Crosby Lame / Posted: 10-06-2011