As every SEO professional clearly knows that with the rapid growth of technology, search engines are getting smarter than before. This smartness has been so high which we couldn't imagine in past. In the early stages of SEO, Whatever people read about it then exactly applied on their websites and website got high position. There was no any idea of variations and creativity developed. But when search engines got smart then creativity showed its importance. Now, you can not get your website top ranked without performing creative SEO. Every new and positive variation thought by your mind can be the huge plus point for your website and boost the traffic as well as PR.
Sometimes, my juniors as well as many students of SEO asked me an important question. The question is that sir is it possible that in the upcoming future SEO will be completely automated and performed by the SEO softwares or robots? My answer is always NO. SEO can not be automated. Due to smartness of search engine as well as extensive research in this industry, you can't increase the quality, ranking and PR of your website without creativity which is only possible by research of a human's mind. It is true that a lot of softwares of SEO have been introduced in the market so far but, they can only perform some specific SEO functions in which creativity and variations don't matter.
Creative SEOLet's take an example about keyword research. A bot or software can extract the best keywords for your website but it can't adjust the keyword density in the content of your website. Because to adjust keywords in the content or article is a very creative work which can't be performed without a professional SEO thinking. To keep the keyword density moderate and accurate is totally a human's creativity. Also, the other robotic works of SEO like submission of your website in the search engines, directories and social bookmarking sites can be possible through software because there is no any type of variations required in their performance.
Think about keyword research tools. WordTracker and Google Adwords Keyword Tool are the two world wide accepted tools which are widely used for keyword extraction. But if you want to optimize your website with high quality then can you totally put all the keywords in your website that are totally extracted from these tools? Definitely NO. Because these powerful tools can't give you the 100% correct keywords regarding your website. The chunk of keywords which these tools provide you also contain junk keywords which are harmful for your website. So after extracting keywords from any tool, you have to filter them from your 'mind'. Then after removing junks, the filtered keywords are entered in the website.
How about Social Media? For tweeting on twitter, you can use a software. But a software can't develop the strategies of SMO. A software can't create the video regarding how your are presenting your website. The software can't create the pictures and slides to represent your website. It is totally the mind of a Social Media Optimizer that by using which creative ideas he can deliver the best impact of his websites to the users.
Now let's take the most important and new technology in SEO. The Google Panda Algorithm. What is the purpose of it? To penalize such websites that have scrap, copied and low quality content. So tell me that can a software write creative content? Can it fix the targeted keywords on this content? Can it keep moderate the keyword density in the content? Can it write content according to the topic? Definitely NO.
The biggest example is the Google Panda Algorithm itself. It is also a software program. That's why it also doesn't perform its job with complete accuracy. Many webmasters of the world complaint to Google that our website has no any type of scrap, always has a creative content but penalized by this algorithm. Why? Google replied that we are working on it and trying to resolve this problem by making this algorithm more smart. So who is making this algorithm smart? Definitely a human's 'mind'. So, whenever someone asks me any question regarding the automation of Search Engine Optimization then I always said that it is totally the game of creative ideas that's why it can't be automated.
Author: Fahad Khan / Posted: 22-06-2011