Website designing is the most common topic whenever online business promotion is the subject of discussion. And there are innumerable articles available on the Internet that discuss about website designing. Surely, each contains a line or two about designing a website, considering the needs of clients; while there will be many that focus on producing one that is liked and well-appreciated by the customer. Nonetheless, there are only few website among the billions of running over WWW that are actually designed with much thought and consideration. But the issue comes where a website is designed with a single perspective.
When the idea of website designing is laid on the table by the business owners, everybody has a different point of view and disparate things to flash on the web page. Some may choose to keep their individual design preferences at the fore, but a few might give more weight-age to the choice of niche market. Usually, this is the reason of contradiction that results in the loss of prospective customers and eventually the expected revenues. Let's discuss the difference between two perspectives:
When considered from website owner's perspective, he wants the design to be the way he wants. If he wants some flashy element or wants to keep the website simple, he thinks he is right. But the fact is, he is not always wrong too. There are cases when a client suggested a superhit website layout and other instance when it was nothing less than a turn off.
Customer satisfaction is the prime factor no matter how a client thinks of promoting his business. And the relative idea that intelligently supports this factor is 'Meeting Customer Demand'. Without doubt, it has to be recognized as this is the only thing, if met, will beef up the flow of visitors and boost the business growth. So a thorough research of the market to know the customer liking and what drives them is the most important aspect in the website designing.
But the best outcomes can be expected if both the perspectives are joined together to develop a website that meets the client's taste(as he know better about his/her products/services) along with what customer demands out of businesses.
This can be done with drafting a website layout by a designer and gathering client's feedback on the same to make it as appealing and magnetizing as possible. So, next time you get a website designed, make sure that you think and go beyond the set perspectives and think afresh.
Kabir Bedi is a senior web consultant with extensive experience in IT industry. Working with LeXolution IT Services, the best web design & development company India he has helped company to accomplish bespoke website designs for many international clients.
Author: Kabir Bedi / Posted: 26-08-2011