Your website position in the search engines will fluctuate and needs regular monitoring to make sure what you are doing is appropriate. Below are some of the most common search engine optimization mistakes.
If any part of a website was of the highest priority it would be the title of each individual page. The title needs to be relevant, proper length and unique to every page. Many web designers don’t understand search engine optimization, or claim they do, but they don’t optimize even the simplest of areas on the web pages.
The description tag is important because it’s what Google can use to give a brief synopsis of your web page. It’s not guaranteed that Google will use it, but it’s a highly percentage rate that they do.
Website SEO Keywords
There are hundreds of articles that say search engines, including Google, do not use the keywords meta tag. I will disagree with them 100% because I have tested the theory. Even if it was a “fluke” it doesn’t hurt to use the tag and I have seen results that contradict the articles saying it’s not valued.
No Relevant Keywords on a Page
If you page doesn’t mention your product or service you aren’t going to have good ranking within any search engine. With this being said it doesn’t imply that you should stuff the keyword all over the page to make it work, that will actually have a negative impact on your page. You need to be sure that you have mention of the page specific keywords on the page but that the page still makes sense to read.
Number of Back Links
Do you know how many other websites link to your website? Search engines do. The more links to your website from trusted website, the better. The quality and source of the links are highly important to search engines. You can have thousands of links from other websites to yours but if they are from sites search engines classify as controversial you will have a negative impact. If you suddenly gain hundreds of links overnight, this can also trip the alerts at the search engines and you can end up worse than before.
Author: Pulse Media Solutions / Posted: 29-03-2012