Klout unleashed Brand Squads, its version of brand pages, into beta on Tuesday with Red Bull as its sole launch partner.
The startup - which measures influence on Twitter, Facebook, Google+, LinkedIn and Foursquare to assign Klout users scores from 0 to 100 - will gradually roll out more Brand Squads in the coming weeks and months.
Each Squad will feature the brand’s logo, the list of the top 10 and top 100 influencers about the brand, an activity stream and any brand-specific deals offered through Klout’s Perks platform.
Top influencers are the users who receive the most +K‘s within Klout’s Topics feature (see gallery below).
“The bottom line is that we are creating a place where influencers can be recognized and have an impact on brands,” Klout spokeswoman Lynn Fox told Mashable.
Companies have had success engaging with consumers and promoting products or services via brand pages on Facebook, Google+ and Twitter.
Now, Klout wants to jump in the game to empower everyday brand advocates. For example, instead of Red Bull talking to fans or touting things as it does across social networks, it’s the other way around on its Klout page.
“With Brand Squads, you will see a dynamic list of top influencers for each brand, watch conversations flow across social media, monitor information about a brand’s recent developments and earn access to special Perks,” Klout product manager David Temple said in an announcement.
“If you’re one of Red Bull’s top advocates, they’ll keep you informed with a subscription to The Red Bulletin and make sure that you’ve had a chance to try their new Red Bull Total Zero by sending you a 4-Pack,” Temple says. “The very top influencers will get some sweet merchandise or even a VIP Red Bull experience, like a behind-the-scenes look at the X-Games.”
How important do you think Klout’s Squads will be for brands? Sound off in the comments.
What Else Does Klout Have in Store for 2012?
Looking ahead, Klout is still building scoring models for seven more services (YouTube, Instagram, Tumblr, Blogger, WordPress.com, Last.fm and Flickr) that have already been integrated onto Klout users’ dashboards. Klout also plans to add Quora, Yelp, Posterous, Livefyre, Disqus, bit.ly and BranchOut.
Klout likely will continue improving its Topics feature (see screenshots below) and Klout Perks platform. The Topics feature, which rolled out in September and lets you gain insights on top influencers and +K recipients for specific content areas, got a visual update in December with a “sashes” and an “Add a Topic” button.
Author: / Posted: 18-04-2012