Does your company need a mobile app of its own?
This question is something we think about a lot at Mashable, and the answer depends a lot on the kind of company and product or products in play. It also shifts based on the demographic youâ€™re targeting and the current state of the mobile landscape.
One thing to consider is the cost. Developing a native app can be expensive, and it may or may not be worth it for your company. And depending on how you handle user data and usersâ€™ expectations, you might be facing some legal troubles in the future.
If you do decide (or if you've already decided) that building a native app is the way to go, check out our tips on how to build a mobile app, written with small and medium-sized businesses in mind.
Alternatively, you can check out our resources on native versus mobile web apps and how to make your mobile web app look and feel like a native app.
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Author: / Posted: 01-06-2011