Google is taking its +1 feature beyond search results and launching a button that publishers can include on their own websites.
The button, which debuted in March in Google search, will compete with the likes of the already ubiquitous sharing buttons offered by Facebook and Twitter (and more recently Tumblr and LinkedIn) for web page real estate.
The +1 button will begin appearing Wednesday on a number of select publishers, including Mashable (it should be live here between 1-2 p.m. ET), though the code is now freely available to anyone.
Google's hoping that +1's integration in search results will make it an attractive option to publishers, which stand to gain more traffic when their visitors start '+1ing' content. Google articulates this benefit in a blog post: 'The next time your connections are searching, they could see your +1's directly in their search results.'
For now though, +1 remains an experimental feature that Google search users need to opt in to. You'll only start to see your friends' recommendations next to search results once you've opted in and are signed into your Google account. Presently, it's also only available on English-language search results.
Author: / Posted: 01-06-2011