If you see a banner ad you like and want to share with friends â€” as unlikely as that may sound â€” Google will soon let you do that.
The company's +1 buttons, rolled out earlier this year, will start appearing in Google display ads in October, according to a post on the company's Inside AdWords blog. As mentioned in the blog, the +1 button is now on about a million websites, yielding more than 4 billion impressions a day.
For advertisers, the upside is clear: "For the first time, you'll be able to run social-enabled ad campaigns that work across millions of sites in over 40 countries around the world," writes Eider Oliveira, senior software engineer, on the blog. Google's search ads have carried +1 buttons since March, however.
When consumers see the ads, they can +1 it. In Google's hypothetical example, Elaine +1â€²s an ad she likes. The next time her friends see the ad, they'll also see Elaine's recommendation and her picture. At the same time, Elaine's friends are more likely to see the ad because such recommendations figure high in Google's search algorithms.
It also doesn't matter whether its a search ad, a banner or a website. The results are tallied whatever the format. Advertisers can also opt out of the whole program, as can consumers and publishers.
Google is not the first company to consider a social media-enabled banner ad. Digg has been running "Diggable" banner ads in its network for a year or so, and there are lots of "Like"-able banners within Facebook's network â€” but that has done little to increase click-through rates for Facebook banners.
Will Google have more success? Let us know what you think in the comments.
Author: / Posted: 21-09-2011