Everyone who has a website and especially online business owners knows just how important search engine optimization is; more to the point, they know how
important having your website appear as high as possible in search engine results for relevant keywords is to the success of their business.
Out of the many techniques which constitute SEO, building backlinks has emerged as one of the most effective ways to give websites a higher
ranking in the search engines. While a slow organic growth of inbound links will eventually cause upward motion in rankings, it is often necessary to give things
a push in the right direction by listing sites on a quality web directory.
When you submit a site to
one of these directories, you gain the advantage of having a high value inbound link from a website which receives a lot of traffic of its own. This is helpful
for a few reasons which we'll cover here in brief.First, an inbound link from a popular website is considered to be more valuable by
Google and other search engines. Basically, the more popular the website that the link originates from, the reasoning goes, the more popular the website it points
to must be. For this reason, a backlink from a web directory can be far more effective in boosting your visibility than one from a less popular site in your own
industry or a reciprocal (two-way) link exchange with another website.Secondly, if you choose popular directories to submit a site to,
you're also providing potential visitors another chance to find your website. While they're not as popular of a vehicle for finding web content as the search
engines themselves, you may be surprised by how many hits you receive from these directories. Every little bit really does help when it comes to SEO.
Link popularity really does matter to the search engines - and of course, webmasters should certainly carry out their own link building campaigns
as well as using web directory submissions to drive traffic and move their sites up the search engine page rankings.
Like SEO itself,
link building is an ongoing effort and especially early on after establishing your website, you'll have to put in some work in order to get the ball rolling.
Once your site has achieved a certain level of popularity and traffic, inbound links will continue to grow on their own, though it never hurts to have more links
to your site, especially from popular sites in your own industry.One note of caution though: it really does matter which web directory
you choose. Don't submit a site you own to low-quality 'link farm' sites which feature no content other than pages and pages of links; this used to get
results for webmasters, but the search engines have long since been fine tuned to spot this and links from these sites will now either produce no benefit or in
some cases, even cause your page rank to drop! Used judiciously, a listing on a high quality web directory can help get
your site moving in the right direction - just be sure to choose wisely.
Author: F.Ahmed / Posted: 10-05-2011