Blog marketing can be traced back to the mid 90's. However, it started gaining attention in 1999. By then, many of the webmasters were still very green to the idea and therefore did not take the time to utilize it to their advantage. Notably, with each passing day, the popularity of blogs is becoming more intense. It would only be justified to say that blog online marketing forms an integral part of the future of online marketing. There are certain strategies that can be adopted in order to increase blog traffic.
When coming up with a blog, you must have your target market in mind. Consider who you want to speak to and how you want your voice to be heard. When coming up with the content on your blog, be careful in the utilization of the keyword or phrases. Take time to utilize Google Search Tools that will provide you with information on the keyword usage in your particular niche. The title of your blog should instantly capture the attention of one who is reading. The content on the other hand should be able to be interrelated with the heading provided. The blog has to be constantly updated. It is vital to point out that the spiders on the search engine are particularly attracted to new data and this will greatly increase your chances of enhancing blog traffic.
There are numerous blog forums on the web today. One major advantage of the forums is that you get exposed to likeminded people. The fact that you will meet different people in your same niche can make you benefit greatly from the back links you get. Once you read through other people's blogs, it is recommended that you leave a meaningful comment with your URL attached to it. This is a free approach in increasing blog traffic. However, nothing comes easy and therefore you must take ample time to keep yourself updated on the discussions in the forum. As you participate in the forums, you will be exposed to new ideas.
The content in your blog requires constant updating. Your fans will always want something new to go by. On the other hand, fresh content has the ability to attract new blog traffic. As mentioned earlier, the content should be error free and have the ability to send out a strong message in very few words. It is not advisable to over exaggerate your content as this will lead to very high expectations from the visitors in your blog. If you make a promise that you cannot deliver, it will definitely taint your image.
You can also come up with many blogs using different keywords in your niche. This strategy will actually maximize your chances of increasing blog traffic. This can be justified by the fact that numerous blogs will reach out to more people.
With these strategies in mind, you should be able to come up with a detailed plan on how you can increase blog traffic.
Author: moume / Posted: 15-05-2011