The Influence of Facebook

For those companies seeking to improve your brand identity, improving your Facebook company page is a great way to go. Facebook is one of the fastest growing social media networks and is increasingly becoming another home page for businesses. With more than 550 million users around the world (and getting thousands of new users every day), Facebook is one of today's best places to increase online identity, entertainment, and content distribution.

There is no better time than now than to revisit your company page and improve its presence. The challenge is not to just get more traffic on your company page, but to get users to 'like' your page. It's an advantage when visitors 'like' your page and become a fan because they will be updated on the latest things you publish, and it may also appear on their wall so that their network can become familiarized with your brand. Once you have their support, there is a great marketing opportunity for you to showcase your business and it's products and/or services.

Having a Facebook page that captivates users, receives 'likes' and gathers a solid fan base is a challenge, so let us give you a hand. If you're interested in ways to tune-up your company profile for maximum effect, here are some ideas that may give your page the boost it's looking for:

- Utilize the Welcome Tab on Facebook.

- Add your company logo to brand your company effectively.

- Add your company headline

- Add your company Info

- Set up your privacy settings


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Stay connected with your social network & fans. Post often & respond to comments in a timely manner.

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Create a clear 'call to action' graphic to receive more 'likes' from your visitors. Visit our welcome page to get an idea of what we're talking about!

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Incorporate more 'shareable' photography to engage your followers and provide more insight on your brand and what it represents. If you're a local business, play up your localness in photos.

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Embed a YouTube video.

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Insert a 'share' or 'invite your friends' button so fans can interact with potential clients.

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Put up a 'product commenting' section to have your products/services 'liked' and commented on.

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Hide content from non-fans to encourage visitors to 'like' your page and become a fan.

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Share your new company page with all of your social communities.

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Create a username on Facebook once you have enough new fans.

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Don't leave your company page in the dust, track it with Google Analytics!

Author: Sasha / Posted: 17-06-2011