Video marketing is such a simple technique that even a dummy can use it. You neither need to be an expert on video cameras, computers or the internet, nor have a magnetic personality to be in front of a camera. Any Joe or Mary can benefit from using video marketing.
First things first, what do you need for a start?
Well, you need the right equipment, but don't worry, it's nothing complicated. You need a camera, of course. You can use your web cam, a flip camera or a camcorder. You don't need to spend a lot of money on expensive cameras.
You need a tripod to fix your camera. A camera that moves slightly all the time is very distracting and you want your visitors to pay attention to what you have for them.
You also need a microphone. If you are shooting with your web cam, the microphone in your computer can do. If you are filming in noisy places, a good microphone can help a lot to capture your voice and make your words clear.
If you appear speaking in your video, don't read a script. People would find it very boring. Don't think you need to learn everything by heart! You can write some notes instead. Imagine you are talking to a friend, try to connect with him or her and let it flow.
Don't forget to look at the camera. Visual contact builds trust so just speak at the camera, with a firm, friendly voice, showing confidence. People will be more attracted to you and what you are saying.
Lightning is very important. You don't need to spend a lot of money on expensive equipment, but you must be sure that your face receives lots of light. Put the lights in front of you, not behind, quite near the camera. Your video will have a higher quality if the light shines on your face.
You don't need to worry much about the background, but it should be neat and clean. You don't want people to get distracted by a display of different things behind you. A white wall or door will do, a healthy plant behind you will also be very nice.
You can record your video anywhere, in the living room, the kitchen, the office, the gardenâ€¦ People want to see you and listen to you, so better choose a place that relates to what you are talking about and where you feel comfortable.
Finally, avoid distractions. Sometimes a dog barking gives a natural touch that people like in video marketing, but noises mustn't be distracting. The best thing is to be in a quiet place where you can make your video conveniently.
As you can see, video marketing for dummies is simple and fun. If you are a business owner and want to benefit from all the advantages of using video marketing for your promotion, you can also start right now!
Author: Ann Blanch / Posted: 17-06-2011