Owning a website in today's scenario where most of the business owners prefer to promote their business online is significant. Most of the business organizations, be it small or big have fathom the impact a website creates on the potential user. And this is the reason that many web designing companies have come to the battleground to give a tough competition to companies with expertise in print media field. However, many people think that their job is over after they have got their website designed and launched it on WWW. But the idea is to make it as presentable, attractive, informative and as attractive as possible to drive maximum business and thus boost the sales eventually.
Unequivocally, there are multiple factors that influences the mind of the visitors. It is these factors that encourages them to explore more when they have landed on your website. Only when you'll meet the insatiable web needs of your visitors, only then they'll stay on the website for a longer time period; thus beefing up the probability of turning the potentials into actual buyers.
There are millions of people who explore the Internet on daily basis and there will be many who visit your website everyday and finding it unattractive, they may switch to other service provider. So to overcome the chances of your visitors turning away from your website and increase the time for which they stay on your website you need to mutate things. Below mentioned are some of the areas that you need to focus on to build and retain the interest of the users in your website:
Graphic-Orientation- The first thing that a visitor notices when he lands on to your website is the graphics. Using highly captivating graphics that are descriptive of the products or services you specialize in will really do wonders for your website.
Besides creating your first impression on the visitors, you need to lay equal emphasis on the information or the message you intend to deliver to your prospective customers. It is only the information about your products or services you are offering that your potentials wish to see on your website. You need to give a detailed or desired amount of information that will help your visitors to take a step further. However, don't overboard the website with information which may rather produce opposite results.
Most of the people believe that there is no next step after you have loaded catchy graphics and content that magnetizes. But its not true! No matter how captive images or graphics your website contains, what matters at the end is how you have presented all that is available on your website. Some of the web designers lack the way they should place the text and graphics which might prove to be disastrous.
So the idea is to anticipate the amount of information you wish to display and the number of images you want to showcase and then place them accordingly. Strangely, if you don't have the best images or the perfect information and you've presented the same systematically, then you can surely expect great results out of your serious endeavors.
Kabir Bedi is a professional web consultant with over 10 years of experience handling a team of Indian web designers and developers. He is working with a leading IT firm in Delhi, LeXolution IT Services, a company specialized in providing web design and development services at highly competitve rates.
Author: Kabir Bedi / Posted: 04-07-2011