Just like your car needs a service and your home requires overhauling after a certain duration, so does your company website. But most of the times clients get confused with the two aspects, i.e. website maintenance and website redesigning. Though under the both these services, what is common is modifying the website according to the changing trends either from the content, images, functionality, search engine or any other perspective. But the idea is always to keep the website updated to boost the business online. Therefore, to emerge as a successful business identity, your website must undergo revamping phase.
Redesigning of a website is of significant importance if you plan to give an added boost to your business. Similar to the changing fashion trends, a website must not give that old, antiquated feel every time your prospective customers visits your website. Overhauling of a website will help you overcome all the blockages that might be restricting your company sales. So it becomes imperative to hitting your targeted customers with a new sharpened arrow would be a perfect strategy to use.
Things you need to do under Website Redesigning:
1. Organizing Web Content:
When planning to redesign your website, you need to effectively organize the available information, web pages and other content of the website. All this is done to ensure that visitors might not encounter any troubles when seeking something they are their on the website.
2. Qualitative Link Management:
If at all the links of the website are not managed capably, there is a possibility that you might lose the potentials. Managing the navigational menu is important so as to avoid the trouble, visitors might face while browsing through the website.
3. Conceptual and Thematic Changes:
Adding new colors and theme to the website is a part of website redesigning. New formatting, style, fonts and images will give it a refreshing feel, thus helps in driving more visitors to the website.
An intelligently designed website makes a difference, but if it is not maintained on a regular basis, you may possibly turn the wheels in the opposite direction. In order to improve the flow of visitors on your website, you need to refurbish your website on timely basis. Your website must undergo proper monitoring and timely upgradation if you want your website to bring you business in the coming times.
Things to do under Website Maintenance:
1. Uploading Fresh Content:
This is one of the things that you need to do when planning to redesign the website. Uploading original, fresh stock of words on the website will give a reviving touch to the website. A few new pages added can do wonders by magnetizing your prospective customers.
2. Fresh Graphics and Images:
As done under the website redesigning, addition of some new graphics can help in boosting the business by driving more visitors on the site.
3. Search Engine Optimized:
This is the most inevitable aspect of the website maintenance. Herein, major emphasis is laid on the link building, submission of articles, blogs, press-releases in directories and more resulting in efficacious website promotion. This may further assist in improving website ranking as more people will click on the website.
The aforementioned points will enable you to understand the basic difference between the two. After you have understood the areas that are covered under each head, you may now analyze what kind of service your website needs depending upon how effectively you wish to market your business online.
Kabir Bedi is a senior web consultant specialized in providing professional website designing, development, redesigning, maintenance services and other web solutions. He holds 10 years of experience in IT industry and working with a LeXolution IT services, an Indian web design company.
Author: Kabir Bedi / Posted: 16-08-2011