HootSuite Secure Profiles Protect Brand Messaging for Enterprises

HootSuite is a rather useful tool for anyone looking to monitor and follow your brand or companies social media reach, I use HootSuite and I find its analytic reports and timed tweets functionality fantastic. So what has been happening? Well from what I have been reading, top marketing agencies for huge corporations like Crystler and American Red Cross have been mis-tweeting and causing some huge upsets.

HootSuite allows you to import  many different accounts from Twitter and Facebook pages. You can then select which profiles you would like a message to be sent too. However these are small icons and I can understand how they could of clicked the wrong account to tweet on. So HootSuite has ramped up with security to reduce this from happening in the future.



"HootSuite is pleased to announce the release of the all new Secure
Profiles feature – a tool designed to prevent high-profile brands from
accidentally posting personal updates from valuable corporate profiles." - blog extract, original source linked below.

Ryan Holmes, HootSuite CEO had this to say on the matter "We’ve closely watched the recent stories about unintended Tweets and
wanted to help companies prevent social media mishaps. With HootSuite’s
Team Provisioning and Secure Profiles tool, organizations can continue
using social media to promote their brand confidently while maintaining a
high degree of security"

I for one have not had such issues with the system but I would agree this is a step forward for HootSuite.

Original Source: http://blog.hootsuite.com/secure-profiles/

Author: / Posted: 30-03-2011