Groupon has just launched Groupon Now, the company's much-anticipated time-based deals app that wants to redefine how society eats and shops.
Groupon Now, which was first revealed in March, is a simple application within Groupon's mobile apps that gives a user the ability to find local deals in realtime. This is accomplished by mapping a list of time-specific daily deals in the user's vicinity. These daily deals can last anywhere from a few hours to a full day, depending on when and how long a business wants to run a deal.
The goal of Groupon Now is to give businesses the opportunity to bring in new customers during slow periods of business. If a restaurant knows that it gets weak business on Wednesday afternoons, it can set up a daily deal for that time frame. When a user checks the Groupon iOS or Android app at 3:00 PM on Wednesday, he or she will see that deal, creating a financial incentive to visit a new restaurant.
Unfortunately, Groupon Now is only available in Chicago (the location of Groupon's headquarters) for now, but we bet it won't be long until it rolls out to other cities around the world. It's now available in Groupon's iPhone and Android apps through an update in the iOS App Store and the Android Marketplace.
What do you think of Groupon Now? Would you choose a local business based on a time-specific deal on your phone? Let us know in the comments.
Author: / Posted: 11-05-2011