Do you want search engine to understand your website? Obviously yes, because without having proper knowledge about the website, it is difficult to index that site on search engines. You have to form a content architecture in order to give a relevant structure to the website content which makes it more search engine friendly. Helping search engines understand your website is relevant and for that keywords should be one of the most important aspects of the information architecture. Have you ever tried siloing? If not, then it is a right time to think about it because it will make your website understandable. Siloing is basically theming your website so that its crawlability factors increases and then it will surely benefit your search engine optimization. All you have to focus on is to organize your website to the highest order with use of several keywords. For your SEO benefit, you have to understand the importance of keywords which is also an integral part of siloing process.You have to divide your website among various themes so that you can build hierarchy of the contents. Do you know about siloing? This is the question which is making round these days because most of the SEO marketers are not convinced with the results delivered by the website after going through the process of siloing or theming. Some of the marketers feel that if they already have a structure website, then they would not like to tear it apart and set it again as per siloing. In siloing each keyword is used as a theme in any one of the sections and this makes the content search engine optimization friendly. As an SEO expert, you must know about this process in detail like it is basically of two types including virtual silos and directory silos. Once you understand this concept, you can always imply it to make search engines understand your website.If you are launching a new website, you can use the siloing process and structure it according to various themes. In this case, you must consider a silo approach because after this search engine crawlers can crawl easily through your website which will enhance its visibility and hence the rankings. While siloing your website, you also have to ensure that the structure you have chosen to put your content should also be user friendly, because of it is too much like a structure, the user would not like to visit your site to read that content. You have to take your pick whether to use silo approach or not because the search engine marketing industry is still divided on this.
Author: Articlesbase.com / Posted: 16-11-2010