Website is a medium to convey your message through the channel of internet across your target audience. This is the oldest yet the strongest way of creating an internet presence. You simply cannot deny this because when you say internet, the first thing comes to your mind is some or the other website. There are so many sites featuring millions of people, products and services. If yours is one of them you need to move ahead of your competition. And if you want to achieve this you must increase website ranking.
There are primarily three ways to increase website ranking namely 'SEO', 'SMO' and 'SEM'.
SEO - search engine optimization
It is an organic way of improving your site ranks on the search engines by means of generating more traffic to your site through on page and off page optimization.
SMO - social media optimization
It is a more recent means of capturing the target audiences from their own internet social networking sites to join your brand and follow it. This is more related to brand building and awareness.
SEM - search engine marketing
It is an inorganic way of bringing more business to your website with help of sponsored links on the search engine pages.
The above three concepts can give a fair idea about the efforts which you have to take on the internet in order to increase website ranking. You have to be active for 24/7 on the internet interacting with your clients, employees and communities; this would surely help you build a good rapport with everyone connected to you through internet. It is the cheapest and easiest way of keeping your audience updated about yourself. Once you set up an internet marketing campaign by hiring a good SEO company or establishing your own SEO unit, you can surely excel your sales.
If you are not an expert at these things it is not advisable to do it on your own. Otherwise you end up getting frustrated because of seeing no results even after having a good website and public relation. There has to be a strategy developed for building brands over internet. And since it is a virtual market you have to do things organically. Never resort to black hat techniques such as link farming etc. This brings down your PR severely and there are also big chances of your website getting banned by the search engines and your target audience.
Author: Jill Whalen / Posted: 25-06-2011