Google, Yahoo, and Bing are the only games in town when it comes to running Internet searches. The oldest engines, Google and Yahoo, have changed quite a bit during their lengthy tenure in the business. They have grown more sophisticated and more capable of weeding out the frauds that plague the Internet. So how do you stay off these google search engines' radars? And what do you do to convince them that you are one of the best sources of expertise on a subject? To know the answers to these questions, you must first understand what they do not like.
Tags for the Sake of Tags
Too far too many tags in a content post is considered overkill by the big three. Commonly, blog publishers try to stick with just ten keyword tags in a blog post of 400-600 words. Including additional tags, such as 'the,' 'if,' and 'you,' is a waste of their time and yours. The results for doing so may not catch you placed on any blacklists, but it will not help your page rank, which will plummet considerably if you do this with any degree of regularity.
There is a lot of content on the web today that basically says the same thing about 40 gajillion different ways. Junk content that is re-spun from the same words via article writing software and other questionable creative tactics will catch you nowhere. Google, Yahoo, and Bing, all have the capabilities of examining your web site and determining beyond a shadow of a doubt whether your article or post has any real information worth honouring.
Keyword stuffing is another practice that these google search engines despise. This is one method that can actually catch you blacklisted. While it may not be the end of your Internet career, it will certainly set you back. So what does keyword stuffing look like? Well, there are two ways you can go about it. You can include 78 uses of the same search term in a 350-word article, or you can 'hide' the words in the coding of the site. Doing so will catch you the boot, though, and this is one of the first black hat tactics that Google ever discovered, so they're very wise to it. Do at your own risk.
You've seen the spammers make comments all across popular blogs that pertain to the post itself in no way whatsoever. A little try to include a generality that may pertain to the topic as a whole. All share the commonality of wanting to advertise a merchandise or web site with their BS comments. Blog owners hate these 'never play by the rules' types and the google search engines do, too. Google. Yahoo. Bing. It doesn't matter which, they all expect fairness.
Author: Gen Wright / Posted: 25-06-2011