Getting more visitors automatically means more chances to sell a product or service. If your website is commercial then you depend on visitors. But even if your site is not selling anything it makes sense to attract visitors. The purpose of any website is to publish some content to be available to other web users. It makes no sense to publish something and then nobody comes to see your masterpiece. This simply means that each webmaster or website owner should invest some time and efforts to attract as many visitors as possible.There are many ways to get traffic to your website. One of them is paid advertising where you advertise your site with banners and text ads and each time somebody clicks your add to get to your page you pay some amount. Of course, this way of attracting visitors makes only sense when your website is commercial. An alternative approach is to use search engines to get free traffic. But in order to do this you need to be present on top positions in search results. Top positions get most of the clicks and to get there you need to optimize each page for target keyword. This is called Search Engine Optimization or SEO.SEO is both science and art. Since ranking algorithms are well hidden it is not so simple to do something to reach top position in search results for specific keyword. Search engine optimization is divided into on-page SEO and off-page SEO. Both parts are needed and there is no guarantee that you will succeed.On-page optimization means creating a good page around target keyword which should be properly emphasized. You should always start with keyword research. The first SEO step is selecting relevant keywords or search phrases that have high search volume, low competition and some commercial value (if your website is commercial). There are many keyword research SEO tools that can be used for this. Creating unique and interesting content is also a very important part of SEO. Pages with duplicate content will not rank high and such pages never attract visitors.Off-page SEO is the next step. You need to promote your website to get backlinks. Links that point back to your pages have two purposes. The first one is obvious--visitors will be able to follow the link to get to your site. But there is also the second, even more important value of backlinks. Each link tells to search engines that there is some interesting content on the page. And pages with interesting content should rank higher than others. And high ranking is your goal since it means more visitors to your site.
Author: Articlesbase.com / Posted: 11-11-2010