Best Ways to Make the Most of Mobile Marketing

The recent stats are in and they are pointing to one thing- people love their mobile phones and are using them to go online. And when it comes to mobile marketing, your small business needs to be there for an ever increasing percentage of the entire market. A survey consisting of wireless carriers revealed that that more than 285 million of Americans are mobile subscribers. So how can your business make the most out of mobile marketing trends? Here are easy mobile marketing strategies that will help you target clients and customers on their mobile devices.

Take advantage of SMS Marketing.

One of the easiest and fastest ways for you to jumpstart a mobile marketing campaign is through SMS marketing. All you need is a database of cell phone numbers that you have permission to market to and something that you can give them. If you already have a database of consumers who have shown interest in your products and services, you are done with the most difficult part of this strategy. Develop a special promotion or offer and communicate it to your database for them to take action. This can be a loyalty or limited offer discount. However, there is a 160 character limit to these messages in some phones. Make sure you include a call to action statement in these messages.

Create a user friendly mobile site.
Develop a visually appealing and easy to navigate mobile site for your customers. You can also set up your mobile landing pages targeted to SMS offers. Your messages can simply advise users to click on the link to your site on their smartphones where you can further communicate your product or service.

Utilize customized phone apps in the industry that will help you stand out from the competition.
Apple's AppStore recently reached a total of 10 billion downloads. This statistic alone shows what a very huge marketplace mobile marketing possesses with many potential customers. As an example, About.com's Real Estate Guide writes about an SMS marketing service for realtors that enables prospective home buyers to text in a specific property ID and get a reply with the property's basic details. Learn more about the available apps in your industry and use it to leverage your business.

Interact with your customers using various check-in and coupon services.
Take advantage of services such as Gowalla, Groupon, FourSquare and Facebook (and now Twitter!) to check in, offer customer discounts, and make sure you participate in exclusive getaways, deals and contests.

Integrate social media strategies into your mobile marketing campaign.
Don't forget about Twitter and Facebook- these are awesome places for you to interact with customers through their mobile devices. Give your potential clients and customers the chance to enter their votes in polls, join a contest, upload photos, post reviews and so much more.

Make sure your business is appropriately and accurately listed in the local listings.
Don't forget to claim your business listing on Google, Bing and other major search engines. Make sure your company is properly listed on sites like Gowalla and FourSquare. Register your firm in local directory sites like the Chamber of Commerce or local publications.

Author: Maria Elena Duron / Posted: 27-05-2011