You've seen Facebook Ads day after day and you've heard that they can be extremely effective. You decide that you're going to try the waters and cash in on all of those potential customers. You're going to take the plunge and try to reach some of the millions upon millions of people who use the social networking site every day.
You put together an advertisement and Facebook approves it. You run it for a week and then another week. But you barely get a nibble. That's right. Nothing happens. Why not? Where did you go wrong?
The fact is that there are many wrong turns you may have taken in creating your Facebook ad. The primary one may be in creating an ad that lacks focus and really doesn't have a clear message. In other words, you're not sure what your ad is about, so how can anyone else know?
Here are three essential questions that will aid you in your creation of a successful Facebook ad. If you can answer these, you'll be able to communicate with your potential customers.
Why Are Your Running the Ad?
That's the first question you have to answer. What is the purpose of your advertisement? What are you selling? Is this an ad designed to attract people to become members of your site, to capture the attention of people who are looking for a bargain or to get people to buy an expensive, high-tech item?
You may have a site or business that offers all three but you can't sell all three in one Facebook Ad. So, make a choice-why are you running the advertisement? What are you trying to sell?
List Three Defining Points
It helps if you can find three short phrases or even just three words that will define your product. You may want to brainstorm as many words or phrases as possible for five straight minutes, writing down everything associated with your product that comes to mind.
Then go through the list, creating a shortlist by circling eight to 10 of the best words. After that, you should run through that list and either combine the remaining words into three short phrases or narrow those words down to the three that most effectively define and describe your product.
Talk to Your Customers
Before creating your ad, you need to decide who your customer is and use their language to sell your product to them. There's a big difference in creating ad copy targeted at someone single between the ages of 18 and 25 and someone married between the ages of 38 and 50. Whoever they are be sure to speak their language. Now use the purpose of your Facebook ad to create copy using your three defining points.
Picture Your Ad
Along with creating effective, defined and focused copy, you'll need to have a picture that will capture people's attention. It's important that it represent your business in an active, positive manner. Coordinate and combine image and words and you'll be on your way to devising a Facebook ad that will work.
Author: Matthew Loop / Posted: 06-06-2011