Is auto tweeting, using a Twitter bot to publish tweets on your behalf, a viable strategy for businesses struggling to keep up with the demands of internet marketing and social marketing?
The single biggest problem for most businesses is that online marketing demands so much time. Not only that, but that time is often needed to be spent at regular intervals throughout the day, fragmenting the time that should be dedicated to the business and serving customers.
It doesn't help that much of the social marketing that goes on during the day is then buried by the time those on the other side of the planet are starting to trawl the net for the latest information, tips and recommendations, making your efforts seem even more frustrated.
Twitter has become one of the essential online marketing tools, and businesses without a Twitter account are missing out on a wealth of opportunity. The trouble is that there's really only one thing worse than having no Twitter account at all, and that's having a Twitter account that's languishing unused, unloved and woefully out of date.
Not having a Twitter account suggests a certain amount of apathy regarding online customers, or a lack of understanding of modern marketing methods, neither of which gives a good impression. However, the impression given by having a Twitter account and then abandoning it after a while is that the business is unable to stay the course, unwilling to make a consistent effort, and quickly loses interest in making the effort to make good on public promises or perceived intentions.
It's for this reason that auto tweeters were developed, with businesses using an auto tweet bot to help make sure that they are able to achieve the best of both worlds. In one stroke it's now possible for businesses to keep their Twitter profiles active and interesting, 24 hours a day if need be so that overseas markets are able to see current feeds and messages. Yet at the same time the pressure is off those behind the business to try to cope with fragmented days whilst wasting a good deal of time trying to manually keep public profiles active.
However, it should be pointed out that whilst for some people an auto tweeter is a great tool all by itself, such as those who like to publish a joke on the hour, or interesting facts throughout the day, for many people it's important to be able to use a Twitter bot in conjunction with normal tweeting. Some auto tweeter software is able to display timelines, and allow manual tweeting alongside the auto tweeting, but some products don't offer this flexibility so it's worth thinking about how you want to control your Twitter page before settling on one product.
It's also worth bearing in mind that many businesses have multiple Twitter profiles, such as one for sales, one for news, one for tech support and even ones for different products or services offered by the company, or targeting different countries. Not all auto tweeters can support multiple Twitter accounts, so again, if you're interested in the very clear advantages which using an auto Twitter bot offers, make sure you know what you need, because only then will auto tweeting become the effective marketing strategy you undoubtedly need.
Author: Justin Arnold / Posted: 13-06-2011