Attractive and driving websites has always been a hot topic among the business owners, but it small or big sized business. The reason being it is tagged as the most effective marketing tool by marketing professionals. Though the motive is common, that is to drive maximum visitors on the site; however, what differs is the technique and mechanism each follows. And in the race to outpace their business competition, business owners have to work smart and present things intelligently, to accomplish big goals.
Content that matters:
Content forms the basis of every website. It is the content or the information for which a visitors lands to the website. So the idea is to focus more on the information than just on the design of the website. So to add worth and relevance to your website, make your website as informational as you want.
Many business owners use their marketing tool as a way of generating revenues through advertisements. But strangely, this produce a bad effect. If a website is loaded with more advertisements, it may affect the navigation and speed of the website, which should be avoided completely. Again, use ethical and wise ways of promoting website than advertisements.
Crazy doesn't work:
Surely, adding elements to a website may magnetize customers to the website. But sometimes it may change the course to a wrong direction. Automatic audio loading, animations etc must be avoided to refrain from turning off the visitors. Thus always avoid elements that destroys visual clarity.
Pop Up Windows:
Another important factor that must be kept in mind to drive more visitors and increase website rankling on search engine from designing perspective is to eliminate pop ups. There are few designers with a notion that end users love the light windows or the pop ups. But truth is pop ups always pose obstruction and must be avoided completely. Visitors might lose their focus and might drive back and switch to other website in such a case. So to reduce the negative impact, refrain from using pop ups in a website.
Certainly, shortcuts to particular sites can be fruitful. This dwindles the clicking that is involved prior to clients lands to the desired destination. By reducing the amount of clicks, you can work towards effective website promotion. If you have shortcuts to the pages, then users might find it interesting to save time and jump directly to the pages or information they are there for.
Excessive scrolling is always a turn off. It must be avoided.
Make sure that the content or information you are providing to the customer is not too long. Visitors usually stay away from sites that are loaded or stuffed with huge amount of content. Always try and categorize your information into sub-topics so that it becomes easy for customers to read and understand.
So to give your website an added boost from designing point of view, you must make sure that you follow above mentioned points. This way you can drive maximum traffic and generate higher revenues with equal amount of effort.
Ethan Dao is the Managing Partner of a Web design Company New York, MNM LIT. MNM LIT is a jointly affiliated company that is backed by a pool of NYC web designers and developers new york to provide top-notch web designing services at competitive rates.
Author: Ethan Dao / Posted: 02-08-2011