Real-time Facebook newspaper-style aggregator PostPost relaunched Tuesday as Postano. The core of what made PostPost great still exists, but with Postano, parent company TigerLogic is adding more sources and focusing its target audience.
PostPost turned the Facebook newsfeed into a manageable collection of links, photos and videos. Think of it as Flipboard for the web browser. Other companies like Paper.li have launched similar products, but part of what made us like PostPost was its use of jQuery Masonry to display post types, its ability to organize stories by category, and the ability to customize who you see in the feed.
With Postano, TigerLogic is moving away from users who want to see their newsfeed more cleanly (though that is still an option), and is shifting its focus to brands, businesses and community managers that need a way to aggregate social content in real time, in a way that can be branded and embedded on their own sites.
Check out this video to see Postano in action:
Setting up Postano is easy. Sign in with Facebook, choose what content and what Facebook pages you want to add to your Postano, and add in your personal newsfeed, a specific Facebook page, a fan page you monitor yourself, and feeds from Twitter, YouTube, Google Reader, Google Alerts, or RSS.
Even better for brands, Postano lets users style their Postano to match their own designs. Everything from fonts, header colors, basic theme colors, custom backgrounds to logos and headers can be customized.
So brands can create their own Flipboard-esque streams of selected content that is then visible on the web or embeddable on their own sites. For companies that have a hard time aggregating the various social channels from their clients or their multiple accounts, this is a great way to put everything in one place.
Postano also lets brands control exactly what is posted on their pages. Posts to Facebook can be restricted to the page or page owner only, and certain sources of content can be removed on a case-by-case basis or blocked completely (to prevent Foursquare checkins showing up all over pages, say).
The Google News and Google Alerts feature actually has to be approved by the Postano admin before it is posted, which is great for brands that want to set a Google Alert for their name, but might not want to publish every update that hits the wire in real time. Brands can also make certain posts 'sticky' and keep them at the top of the page. The Postano team told us they have plans to make Tumblr and WordPress integration even better.
Postano is free for users or brands that want TigerLogic to host their Postano at your-name-postano.com. For users that want the ability to embed a Postano as an iframe on their own websites, pricing starts at $10 a month.
Author: / Posted: 22-06-2011