Getting a high ranking for your website may be difficult and a
painfully slow process. With traffic being the lifeblood of your website
business the innovative marketer has always found a way to sneak in through the back door and generate traffic.
Few business owners realise the potential of Twitter as a business building tool on the
internet. While Google continues to dominate the world of 'search', it
has a long way to go in offering real-time search capabilities.
Twitter is a powerful communication platform providing social networkers the opportunity to post updates in
real-real time. The growth of twitter has been so phenomenal that
Google has no choice but to pay attention. The very fact that it has
begun indexing Tweets is a clear indication that Google has begun to
take notice of Twitter. Many Twitter pages and individual tweets can be
seen on the first page of Google.
As an astute owner, you have to follow a process to build relevant links for higher rankings on search engines by twitter optimisation.
The first step in your twitter optimisation process is to pick a user
name that relates to your product or service. Relevancy is the key to
choosing a user name. Also remember to keep the user name simple so it
can be remembered and is easily tweetable. This username will become
part of your Twitter URL - twitter.com/yoursite or
twitter.com/yourtopic. This is important for search indexing as it
creates an address that search engines can index when they send out
their spiders. Doing some keywords research in advance is a good
strategy to help you choose a user name that will be easily indexed,
given the high search volume.
Just as you need to step out in business with your best foot forward
and present the right image, your next step is to optimise the Bio in
your Twitter page. Simply this means use keywords relevant to your
product or service, just as you would do on your website. Search engine
spiders crawling through your Twitter page will draw upon these while
indexing your page. You have 140 characters available for this purpose,
so make use of them wisely.
While there's not much you can say in 140 characters, there are other
ways to direct visitors to your main website using Twitter. Remember to
add your website's URL in your account settings. Visitors who are
impressed with your posts over a period of time will want to know more
about your business and a click on your link will take them straight to your website.
Twitter literally provides you with a new online address -
twitter.com/yourproduct or twitter.com/yourusername. Why not exploit
this opportunity to build a following of raving fans. One way of doing
this is to integrate your Twitter web address into your business
website. All you need to do is place a blurb on your website that
invites visitors to your website to follow you on Twitter. You may
already have loyal customers who visit your website and check on your
updates. Since you have already built a relationship with them, they are
more likely to follow you on Twitter. Another strategy is to integrate
your Twitter URL within your website's global footer. Your website's
global footer can be found at the bottom of each of your website pages.
These are just some tips you can use to drive your Twitter URL high
up the search engines. Once you build a strong Twitter presence, driving
targeted traffic to your website, will become simple and cost effective.
Now Pay Close Attention
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Just look at this:
- The average twitter follower is worth $1 - $5.
- Twitter traffic now accounts for up to 30% of business traffic.
- Twitter followers are twice as profitable and reliable as email addresses.
Author: schaeffer fucile / Posted: 24-03-2011