QR codes are getting quite a bit of buzz lately and as a
self-professed marketing nerd, I find them to be a clever way to connect
mobile consumers with online digital content. There have been some implementations of QR codes for promotions and mobile marketing too. You can put them anywhere printing is possible and even places it's not.
A few interesting places I've seen them besides normal print advertising include: side of a building, t-shirts, tattoos and turning Central Park in NYC into a huge board game.
But as creative and interesting QR codes are, I'm a bit skeptical in
terms of mass adoption. For some reason, I can't imagine consumer
behavior changing to start scanning codes for things when they could
just search or enter a URL. There's also the technology that needs to be
adopted by more devices.
Granted, I was a bit skeptical of Foursquare and Twitter too, but also Google Wave and Second Life.
What do you think?
Original Source: http://www.toprankblog.com/2011/04/qr-codes-mass-adoption/
Author: Lee Odden / Posted: 08-04-2011