Among the most indispensable and simplest form of marketing strategy you can use these days is business card printing. These cards are basically used to share your contact details to prospective customers. When attending trade shows, business events, seminars, and even when walking down the street, you can give out your cards to anyone you meet. It's best if you ask for the other person's card first before giving your card. Don't be too aggressive and pushy with your cards. Give it at the right time and place, and you can be sure to achieve good results.
Before you design your cards, there are some considerations you need to think about. These include the following:
a - Customers. You need to first identify who your target market is. Identify their age, gender, income level, hobbies, and lifestyle. This information will help you come up with the best design for your cards.
b - Template. If are not sure how to design your cards, you can always use templates. There are a lot of printing companies online that offer free downloadable templates that you can use. Be sure to pick a design that fits your business image. There are some templates that allow for customization. You can even put your logo and the image that you want in the templates.
c - Size and format. In essence, the standard size of a business card is 3.5 inches by 2 inches. It is often printed in horizontal or vertical format. If you desire to create a unique card, you can always customize the shape of your cards to give them an eye-popping appeal. If you belong to the creative field like design or art, you have more choices in designing attractive cards.
d - Logo. If you don't have a logo yet, it's time you create one. Keep in mind that your logo is an important element in branding your business. Whether you create a logo using an image or your initial, be sure to put it in your cards. But remember that if you put a logo in your card don't put other images so the attention is all in your logo.
e - Printable space. Keep in mind that there is only a limited space in your cards to include your contact details. Be sure to pick only the most important details to put in your cards and do away with those that are unnecessary. Similarly, don't use too many words in your cards as this will only crowd the design and will make it confusing to read.
f - Contact details. This is the most important element in your cards. Be sure to put complete and updated contact information in your cards. If you have a web site and social media accounts such as Twitter and Facebook, include it in your contact info. This will you drive traffic to your site.
g - Color. Remember that your cards have to be easy to read as much as possible, so be sure to pick colors what will look good on your custom business cards and make the words easy to read. As much as possible avoid using colors that are too dark or light. Pick colors that will best reflect your image and complement well with your logo.
Author: Johnray Daniels / Posted: 20-05-2011