In a business, marketing always be the most important part of the company. Success or not of a business is often determined by the marketing strategy used. A successful marketing will be the beginning of success of a business.
Marketers are always looking for an innovative way to market their products. SMS Marketing is one of the most effective marketing strategy today. The main cause of the success of marketing using text message due to the presence of large number of mobile users in the world. However, before you start, we need to focus on several important factors which ensure that our marketing strategy through SMS is an effective manner.
Sending bulk sms will help to improve the success rate of promotions but you need to make sure that your target audience is appropriate . The list of target you've got is they who actually need the product or service you offer. You can collect data from promotions via email or collected during the seminar.
The popularity of text message marketing is because of this lower cost if be compared with the other methods of marketing, widely reach and simplicity to manage the campaign. Sms marketing software will allow you to send sms on all operators. Statistics show that 94% of mobile phone users will read the text of sms marketing and 23% responding. Which is a pretty good hit rate even if only 10% of the customers who would actually transact.
The effectiveness of text message marketing will also depend on the content being sent. People reading the sms would be happy if there is something interesting. However, it should not sound too excessive and difficult to be believed. A creative messages can make readers eager and responsive.
One issue that needs to be handled in mobile marketing is a presence of misconception that text message marketing is obviously spam campaign. This may be true in a few years ago, but not anymore today. In the early years of mobile marketing, there are still rules in terms of how, when, and who will be sent a promotional messages. Today, with the existence of the mobile business communication policy, those who receive the sms reseller is only people who are willing to accept the message. Mobile phone company services are also now punished if proven to sell personal information and contacts of their customers to the third party companies.
Mobile marketing will not look like SPAM which will kill the entire of the campaign purpose. The effectiveness of text message marketing has increased because of the sophisticated mobile devices that have a better features. Creative ideas of the mobile marketing has made it more effective. For example, With only reply the text messages, customers will get discounts of any products of pizza, cell phone, or a movie ticket.
So, if you have a business that will be developed, need to try SMS marketing. This is one of the most effective way to reach the targeted customers with a small budget.
Author: dasha veronica / Posted: 24-05-2011