A online web site can be a hugely profitable venture. But you must realize what you are doing. Here are a little tips on creating a successful online site.
Tip 1: Network with suppliers. As an online operator, you shouldn't be caught up with the logistics of handling inventory. Of course, you can do that if you want but that will require a lot of capital upfront. Capital is used to setup and run warehouses to store inventory. To avoid all that, you may wish to just work with suppliers. That are suppliers from all over the world you can work with - China, Indonesia, Vietnam, Thailand, etc. Build up your own network of suppliers and you will never have to worry about running out of goods to sell on your online site.
Tip 2: Reliable hosting. An online web site can grow very quickly. Never forget that all your sales revenue is entirely dependent on your web site. If your web site goes down, you can't make any sales. Customer confidence is also affected. So you have to pick your website hosting company carefully. Reputable companies charge slightly higher fees than most companies but it's worth paying the premium as their services may be more reliable. Uptime reliability should be as high as 99.9%. never settle for less!
Tip 3: Natural checkout. There are numerous online software you can consider. A large number are open source, and they are free to use. Assess their checkout process before installing the software. The process should be hassle free and consists of minimal steps. For instance, step 1 - add to cart, step 2 - check out, step 3 pay with credit card, and the process is complete! If you require a little customization to be done, you can always hire a freelance programmer to do that for you.
Tip 4: Price your merchandises carefully. Selling on the Internet is unique from selling in a brick and mortar retail store. Web customers are usually quite price sensitive. If they think that you never offer competitive prices, they will never return to your store to shop again. Make sure you check out your competitor's pricing before posting your own prices publicly.
Tip 5: Great service. Notice that we didn't say 'good' service. We said 'Great' service. Good just isn't enough. Good means you do your job in a satisfactory manner. But when your service is great, customers are actually happy that they bought from you. That means you should respond quickly to their needs and better yet - be sensitive to their needs and then ANTICIPATE what they need. Let them realize you will take good care of them before they ask you for anything. Great service will keep customers loyal as they enjoy the shopping experience and they will certainly come back to buy from you again and again.
Author: Gen Wright / Posted: 20-06-2011