People are generally aware, especially if you are in business, that the internet represents a highly diverse and changing environment. The social revolution is sweeping the web like never before, and leading the pack are sites like Facebook and Twitter. Right now there is a lot of focus on Facebook for online marketers, but Twitter still remains a viable means to engage in a different kind of social marketing. It is the job of all businesses to seek their target audience and make themselves visible.
Give Value, Grow Followers: There's a method that many people use to get more targeted followers, and that is to follow users in their niche and get them to follow them back. While not always responsive, these targeted followers show how this might be a flaw in the method.
This approach is basically 'you scratch my back, and I'll scratch yours'. Is it possible to find followers that are going to be worth the effort? Start giving away more value than you can imagine! When you tweet stuff that's actually liked by people, you'll see that a good number of them will re-tweet what you share with them, which will obviously give you more followers.
A Real Picture: Trust is a hard thing to build through the internet, so you need to look and sound like a real human being. Using a real picture will help people see they can trust you.
Having an objective: Getting followers here, then what? Before sending your Tweets have a main objective. The reason you're driving traffic to your Twitter page is because ultimately you want that traffic to convert. Whether you want to customer to call you, post an enquiry, make a sale or get a lead, you need to make that decision well in advance. The more clear you are in this area, the easier it will be for you gauge from the response that you get.
In conclusion, this article shows you how to stand out by doing small things with your Twitter account. Twitter can help you take your business to the next level but helping you brand it, and effectively grow with your target market. Using this tool will make it easier to have interaction with prospective clients. You can describe Twitter as a micro blogging service as well a full management system for businesses.
Author: Osvaldo Curtis / Posted: 25-06-2011