Social networking has become one of the most preferred choice of the people for swift communication and relationship building. The many networks like Facebook and Twitter provides an opportunity for the society to communicate the information among different cadre of people with special interest groups for specific subjects. It is all about knowing, responding, and sharing information.
Each social networking site has its own purpose and style. For example, the Facebook allows for sharing one's profile and get connected with more people in the society and common public. On the other hand, Twitter allows for following the celebrities, news headlines, and topic of interest in the society by expressing the views in limited words. The Pinterest is another interesting social networking site to share the photos to tell a story.
Since the usage and application of many social networking sites are unique, people tend to join with all the networks to explore each one. It becomes little hard to follow the stories in many networking sites. As a solution to this, the Social networking software such as Ndotsocial has been developed exclusively to provide a single platform to log in and access multiple social networking sites. This social networking software allows to get updates from all social networks sites and act like a social dashboard.
The social networking sites can also act like a business introductory column for the companies to feature their products and services to the vast networked people. It is a two-way communication line where the customers are free to express their feedbacks and the companies can identify and follow their clients and leads. The companies can build a long-term relationship with their customers. The social media share within the organization allows for building strong employee collaboration and strengthens the communication with the clients.
In such cases, companies prefer to have a personalized social networking sites for establishing their brand name and provide a secured network for inter-organizational and intra-organizational communication. The IT technology is wise to resolve this issue with special social networking script such as Sandwich which allows to create a customized community concept for the companies.
The social networking sites such as Facebook is so common and open to public that it may be sometimes not safe for companies to share sensitive information to the customers. In such case, the private social networking site that is build by social networking script is preferred, which allows only the people who are registered and following with the company site.
The social network script can also be the solution for creating community groups and special interest groups dedicatedly. Both the public and private social networking sites are beneficial for the society to express their opinion and mingle with people.
Author: stevensmith / Posted: 12-06-2012