Having unique content in your website is an absolute necessity if you want to rank higher in searches. To understand why unique content is important to attract rapid free traffic, you need to first understand how search engines work. There is no rocket science to it. Unfortunately, the BIG seo experts make it sound like its too complex and then most of us don't even try to understand this.You simply start by telling the search engine what information you are looking for by using keywords. The search engine then displays all the information related to the inserted keyword in an organized manner which is easy for you to understand. Now what part does uniqueness play in all this and how does it prevent you from getting rapid free traffic to your site? Now lets think for a moment that you want to do some reading on gardening. After inserting the term â€˜gardening tips', Google, provides you with a number of searches. You spend time reading the first page, then the second and finally lets say the fifth page. You realize that each of these pages have exactly the same content. This obviously won't make you very happy because you were using a search engine to find relevant information and to save time. Needles to say, that this may easily convince you to seek other alternatives like Yahoo and Bing. Now Google doesn't want that.To prevent you from switching on to the competition due to this problem, Google will only show you ONE of the duplicate pages. The kicker here is that there is no guarantee that the website with the original content will be listed. The winner will be the one that has done the best SEO for their site and not the one with the original content in the first place. There are very little chances for your page to show up in a search if it was competing with other pages where there is exactly the same content as yours. If other pages are better optimized for searches than your page, then the chances of your page showing up in searches at all is almost close to zero. As webmasters, each of us is trying to get rapid free traffic to our sites. Unfortunately, very few of us are willing to put in the work required to get there. If you stick to these basic some basic seo rules, you will find that it traffic will eventually find you.
Author: Articlesbase.com / Posted: 11-11-2010