If your in a startup business it’s important to develop healthy principles to help guide you and your business right from the start. Details seem to work themselves out. Focus, productive habits and going the extra mile are a few of the principles Napoleon Hill identified identified as business success principles. Having a definite objective and a burning desire to carry that out are the first two of the fundamental principles I believe every business owner needs to succeed. Hill called it “A Definite Chief Aim” and he identifies 17 principles of success in “Think and Grow Rich”. I have my own set of 13 principles to guide me and Benjamin Franklin (who was a very successful entrepreneur) kept a card with 13 topics he called the “Moral Perfection Project”. He kept a journal in the form of cards tracking his progress his entire life. He never achieved “Perfection” but he was one of the most successful individuals in history.

business Success

You can find all 3 sets of principles at the end of the course. I highly encourage you to develop your own set of success principles or borrow Napoleon Hill’s like I did. I just took out a few and added a few of my own but the idea is having them as a guide in everything you do. It could be the difference between success and failure.

“Winning is a habit” Vince LombardiWining


Benjamin Franklin’s Chart of 13 Virtues


At the age of 20 Franklin developed his own system for personal achievement which consisted of score cards. He would track all 13 of his virtues and found that perfection was nearly impossible but felt that he was a better man for putting in the effort.


  Virtue Description
1 Temperance Eat not to dullness. Drink not to elevation.
2 Silence Speak not but what may benefit others or yourself. Avoiding trifling conversation.
3 Order Let all your things have their places. Let each part of your business have its time.
4 Resolution Resolve to perform what you ought. Perform without fail what you resolve.
5 Frugality Make no expense but to do good to others or yourself. Waste nothing.
6 Industry Lose no time. Be always employed in something useful. Cut off all unnecessary actions.
7 Sincerity Use no hurtful deceit. Think innocently and justly. Speak accordingly.
8 Justice Wrong none by doing injuries, or omitting the benefits that are your duty.
9 Modernization Avoid extremes. Forbear resenting injuries so much as you think they deserve.
10 Cleanliness Tolerate no uncleanliness in body, clothes, or habitation.
11 Tranquility Be not disturbed at trifles, or at accidents common or unavoidable.
12 Chastity Rarely use venery but for health or offspring; never to dullness, weakness, or the injury of your own or another’s peace or reputation.
13 Humility Imitate Jesus and Socrates.



1. Definiteness of Purpose

For everything you do in life, you need a purpose. No matter if it is personal or business related, this is the first step in your quest for achievement and success.

  1. Mastermind Alliance

Scientific studies and practice have proven that people that work together in perfect harmony on the common goal, achieve more than one person on its own. Which partners do you need and choose to be successful and achieve your goal(s)? Cooperation and a powerful set of combined skills are a key factor for achieving success.

3. Applied Faith

The principle applied faith is the desire and plans that need to be succeeded into something tangible. Therefore you need a set of realistic goals to meet those tangible results. This is an essential principle, driven by a state of mind, attitude and confidence.

4. Going the extra mile

This principle is obvious. The more effort a partner puts in achieving a goal, the faster and better it will be accomplished. Also the law of compensation (rewards come in return for the deeds, thoughts and words) is great to incorporate in your achieving mindset.

5. Pleasing Personality

This principle can be a major asset in your everyday life. Goals and achievements can be much easier realised when you work with people (i.e. partners) who are easy to connect to and pleasant to work with. According to Napoleon Hill there are 25 characteristics of the personality that you can work on.

6. Personal Initiative

Each person / partner that works in a team and experience group dynamics, is made aware that his or her responsibility is key, in order to achieve the desired goals. The individual is the starter of the initiative and it’s a challenge to complete that what he / she started. Also principle 4 is a key success factor to achieve the desired goals.

7. Positive Mental Attitude

No challenge can start without the right mindset. Positive (metal) attitude keeps your chin up and keep you powered in all circumstances. No challenge to large, objectives are clear and realistic and the right attitude to keep focus, inspire and motivate others, are key elements that are connected with this principle. The more positive everyone thinks, that are involved in the desired goals, the more likely it is to achieve success (the law of influence).

8. Enthusiasm

Enthusiasm is key to achieve success in business. Enthusiasm can work infectious; the more people are enthusiastic about the desired goals, the more people will become that as well. It comes from within a person and is also connected to principle 3: applied faith. Success, applied faith and determination will attract more success.

9. Self-Discipline

You need to control your thoughts in order to control your needs and desired goals. This principle is all about the mastery of your own thoughts. You take possession of your own attitude, thoughts, emotions, acts, communication and so on. This is a vital principle to make the best business decisions and set the right priorities in order to achieve the desired goals.

10. Accurate Thinking

This principle is closely related to principle 9: self-discipline. This is all about mind control. Set your needed thoughts to achieve the desired goals prior and eliminate all other unnecessary thoughts. It’s also called the power of thought:

“What you think, so you will become” ~ Napoleon Hill

11. Controlled Attention

This principle is all about prioritising time, energy and mindset to achieve the desired goals. This is the highest form of self-discipline (principle 9). What is the most important for you and what prioritized actions do you need, in order to sustain that focus?

12. Teamwork

TEAM is an acronym that stands for Together Everyone Accomplishes More! It is a fact, based on scientific and empirical studies, that people that work together with the focus on the same objectives, can accomplish more than one person alone. Teamwork therefore is a key asset, together with the other principles, for cooperative success and common desired goals.

13. Adversity and Defeat

This principle coffers the learning lessons from human errors and failures. You only can grow by learning by making small failures and master the experience. This is also called “temporary defeat” and it carries a seed of a (greater) benefit.

14. Creative Vision

In order to come to great and wise business ideas, imagination is the key word to stimulate creative visions. It starts with a simple idea that you can develop in small steps over time, possibly together with others. Therefore your imagination needs to be free and fearless. It comes from the sub consciousness and with mind exercises you stimulate and develop it.

15. Health

Whenever you are in business or something personal, health is key to enjoy life and achieve personal fulfilment. This principle coordinates and stimulates all principles. It also support conscious choices and giving you endurance. By eating healthy food and challenging your brain in exercising, you can benefit yourself and others of achieving the common desired goals.

16. Budgeting Time and Money

Time and money are important aspects for success. It’s important to take the time daily to understand your income and expenses in relation to your desired goals. Both precious resources need to fit in your current plan as well as your future plan (10 years from now). Prediction and decision making are key in relation to this principle.

17. Habits

Everybody wants peace in their mind, good health and financial security. Therefore, you need to have developing and positive habits to achieve it. By thoughts and deeds, you’ve established certain habits (cause – effect). Are these habits bring you peace in their mind, good health and financial security or do you need to change them in order to achieve this? What are these habits and what is your plan to change?


Joe DiChiara CPA offers Small Business Advisory Services to passionate entrepreneurs that want to Start, Build and Manage a small business successfully. He enjoys being an “Out of The Box Thinker” and has helped thousands of small business owners start, build and manage their own business. In 2009 Joe discovered a new approach to business through “The Science of Getting Rich” written by Wallace Wattles and the inspiration behind the movie “The Secret”.After successfully applying the SOGR principles as well as Napoleon Hill’s “Think And Grow Rich” to his own business, Joe discovered that there is a large market segment that is being overtaxed, unprotected and unfairly targeted by IRS. Every year over 3,000,000 entrepreneurs start businesses unaware of the dangers of operating as a sole proprietor with over 25,000,000 in the process of going bankrupt.  This discovery inspired Joe to develop programs, tools, and resources to help stem the tide of these avoidable small business failures.

Currently, Joe is building an online school for small business ownerswww.bedrockbusinessbuildersuniversity.com and www.taxauditsmackdown.comwhich will help entrepreneurs create the books and records needed to survive any tax audit. 

Joe is a #1 Amazon Best-Selling Author and you can Check Out Joe’s Books on Amazon by clicking here!



Do you have great business ideas but don’t know exactly where to start? Book a free 30 minute chat with me. All you have to do is CLICK HERE NOW!